Bold color with a soft, velvety finish. This liquid lipstick glides on smoothly and sets to a comfortable matte that stays put through coffee, lunch and everything in between.

Why you'll love it

• Velvet matte finish that doesn't feel dry or cakey

• Long-wearing, waterproof formula

• Highly pigmented color in one swipe

• Precision applicator for crisp, clean edges

Shades

19 shades, numbered 01 to 19, from everyday nudes to bold reds and deep darks. Select a shade number in the dropdown above and the photo will update to show that exact color. The "07 2pcs" option is a two-pack of shade 07.

How to use

Start at the center of your lips and work outward. Let it set for 30 seconds. For a softer look, blot with a tissue.